Sleep No More producer Randy Weiner has scored a storefront beneath the High Line for his next show, Seeing You.
Weiner leased 7,640 square feet of retail space at Winthrop Realty Trust’s 450 West 14th Street in the Meatpacking District, Crain’s New York Business reported last week. The deal is short-term because Seeing You is only supposed to run for six weeks, with a potential extension if the show is well received, a spokesman for the show told the paper. The new immersive production is supposed to open for previews on May 2 and begin performances on June 1.
Since 2011, theatergoers at Sleep No More can explore a five-level fake hotel at 530 West 27th Street, the McKittrick, while interacting with actors performing a noir-inspired version of Shakespeare’s Macbeth.
Arthur Karpati, who co-produces Sleep No More with Weiner and Jonathan Hochwald, told Commercial Observer that they had signed the lease for below asking rent, explaining, “we’re not a retail user…no show could survive on those numbers.” He declined to disclose the length of the lease.
Newmark Grubb Knight Frank’s Matthew Krell, Thomas Citron and Ethan Berenzweig were marketing the space for $300 a square foot and represented the landlord in the deal. That’s slightly below the average asking rent of $355 a square foot in the neighborhood, according to the latest data from Cushman & Wakefield.
A representative for Winthrop Realty didn’t respond to a request for comment.
The Morris Adjmi-designed 450 West 14th Street is known as the High Line Building because it straddles the former abandoned-railroad-turned-park. The building was once a five-story meatpacking plant, and it was expanded into a 15-story office building in 2011.
Update: This story has been updated to correct the fact that Randy Weiner does not co-own 530 West 27th Street. It has also been updated with comment from Sleep No More producer Arthur Karpati.