270 Madison Avenue: A Lobby Redesign Inspired by a Neighborhood’s Revitalization
By ABS Partners Real Estate April 10, 2017 9:00 am
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The Grand Central Office District is in the midst of a revitalization period. Office tenants across Manhattan are showing a renewed interested in the neighborhood, thanks in part to a dramatic uptick in renovated properties, new development projects and a campaign to rezone Midtown East. The campaign, currently under city review, will allow developers to build larger properties that will compete with the modern offerings of Hudson Yards, Downtown Manhattan and international cities. Always in tune with the market, ABS Partners Real Estate jumped on the opportunity to put 270 Madison Avenue at the forefront of the area’s transformation.
ABS Partners enlisted the New York-based architecture firm Spector Group, which has designed building lobbies at 123 William Street, 600 Lexington and the Brookfield Place Pavilion, to overhaul the 80’s-era lobby at 270 Madison Avenue and curate a contemporary/classic design that blends the building’s historic charm with sleek, modern finishes. The end goal is to create a new space that resonates with the young, innovative businesses that prefer the Midtown South office feel, yet are attracted to the value of relocating to the Grand Central Office District, close to a terrific transportation hub at Grand Central Terminal.
“The renovation of the lobby at 270 Madison Avenue is a direct reflection of the revitalization of the surrounding neighborhood. Thanks to big-name tenants like Tommy Hilfiger and GE Capital relocating to the neighborhood, the Grand Central Office District is attracting companies from Downtown, the west side, Midtown South and even re-attracting tenants that previously migrated out of the area,” said Alex Kaskel, a director at ABS Partners. “The new lobby will complement the additional upgrades we’ve made in the building, including high-end buildouts, fiber optic connectivity and a security key-card access system. The redesign will also help attract new, non-traditional tenants to the property, like tech and media companies, that are looking for a contemporary office space with unmatched value and location.”
The focus of Spector Group’s lobby redesign for 270 Madison Avenue is simplicity and elegance. The design taps into the building’s classic architecture by emphasizing clean lines and contrasting materials that create a fresh, timeless aesthetic that will bring the building into the future. The new lobby will feature a neutral palette and a mix of textures and materials, like Bursa Beige Stone walls, Plane White Chrome Veneer tiles and Alabaster Terrazzo floors. A double-height ceiling will be accented with Ash Wood features and Oxidized Brass light fixtures. Key focal points of the space, which will be manned by a full-time lobby attendant, will include a three-story glass entrance façade, wooden art features and an accent wall in the elevator bank featuring unique artwork.
ABS Partners is currently marketing pre-built spaces ranging from 3,000 to 5,000 rentable square feet on the seventh floor of 270 Madison Avenue. The space has ample natural light brought in from three sides of windows and is divided into four, turn-key office suites that feature modern design finishes like sheer glass walls, polished concrete floors and exposed 11-foot ceilings.
For more information about availabilities at 270 Madison Avenue, connect with Alex Kaskel at akaskel@absre.com // (212) 400-6097 or Robert Finkelstein at rfinkelstein@absre.com // (212) 400-9525.
