Thanks to its success as a gourmet pizzeria serving wood-fired pies at 60 Greenpoint Avenue in Greenpoint, Brooklyn, Paulie Gee’s is opening another pizza joint a few blocks away at 110 Franklin Street. But this time, the restaurant will serve pizza by the slice, Zach Fried of In-Haus, the broker for Paulie Gee’s in the deal, told Commercial Observer. The name of the second joint will be Paulie Gee’s Slice Joint.
“The original location is kind of a cornerstone of the neighborhood and he’s really built a strong reputation and following there,” Mr. Fried said. “They stopped doing take-out a couple of years ago because [the owner] was finding there was a lot of demand for Neapolitan but they didn’t hold up well. The new place will [have] more of a standard New York-style slice” and will do take-out. He added: “It’ll be more casual with a lower price point.”
Because the product will be different, Mr. Fried says Paulie Gee’s number two won’t be competing with Paulie Gee’s number one. “It’s catering to a different demand,” Mr. Fried said.
Expected pizza options include plain, pepperoni, white and upside-down Sicilian pizzas, according to Eater, which first reported news that the new pizzeria was coming.
Paulie Gee’s signed a 10-year deal for 1,400 square feet on the ground floor and 500 square feet in the basement at 110 Franklin Street at the corner of Noble Street, according to a release from Lee & Associates NYC. The taking rent was in the mid-$80s per square foot, which Lee & Associates NYC says is the highest rent along the Franklin Street corridor.
Lee & Associates NYC’s Peter Levitan and Brendan Reichenbacher represented the landlord, Roslyn, N.Y.-based Franklin Avenue Developers LLC, in the deal at the three-story building with residential units above.
“Paulie Gee’s lease is proof that rents on Franklin Street are starting to catch up to Manhattan Avenue values,” Mr. Levitan said in prepared remarks. “Many tenants prefer Franklin’s charm, co-tenancy and proximity to the development on the waterfront.”
Paulie Gee’s will start flipping pies on Franklin Street in the second quarter of this year. The two Greenpoint locations are the only Paulie Gee’s eateries in New York City. Plus there are franchises in Miami, Baltimore, Columbus, Ohio with more in the works, Mr. Fried said.
Having the new location “augments what they are already doing and allows them to corner the pizza market in the neighborhood,” Mr. Fried said.