Dr. Martens Opening First Brooklyn Shop In (Where Else?) Williamsburg.
Lauren Elkies Schram Feb. 5, 2016, 3:45 p.m.
British footwear and clothing brand Dr. Martens is bringing its comfortable boots to Brooklyn, Commercial Observer has learned.
Dr. Martens signed a 10-year deal for 1,000 square feet on the ground floor at 193 Bedford Avenue at North 7th Street, according to Newark Grubb Knight Frank, which brokered the deal. The asking rent was $300 per square foot.
The new store will open in space previously leased to a nail salon by this spring. It will join Schmackary’s Cookies at the base of the five-story residential rental building.
NGKF’s Joseph Colista and Hymie Dweck represented the owner, Brooklyn-based Carnegie Management, in the deal.
“The arrival of such a reputable brand will further the development of Williamsburg into a prime retail destination that offers great opportunity to retailers of all types,” Mr. Dweck said in prepared remarks.
Carnegie Management purchased the building in April 2011 for $4.5 million, property records indicate.
“The retail is getting stronger and stronger in Williamsburg, and while it becomes more populated and commercial, Williamsburg retains its ‘hip’ flavor,” emailed Lansco’s Robin Abrams, who represented the tenant. “The location they ultimately selected, was not obvious at first. We explored multiple options, including cool warehouse-like space on side streets. Ultimately, this specific location on Bedford Street was chosen based on its strong foot traffic with an appropriate customer base, good co-tenancy, and an intimate space with some charm, that spoke to the ethos of the brand.”
Dr. Martens has two stores in Manhattan, one at 148 Spring Street in Soho and the other at 868 Broadway in the Union Square area.