Womenswear Showroom Signs Renewal at 231 West 39th Street



Latitude Showroom, which sells contemporary womenswear, has signed a 10-year renewal and is expanding its space at 231 West 39th Street, Commercial Observer has learned.

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The firm will continue to occupy its showroom at the building between Seventh and Eighth Avenues, according to Adams & Co. Latitude Showroom previously had 2,122 square feet at the building. The 1,091-square-foot expansion will bring its total foothold to 3,213 square feet.

Latitude Showroom was founded by Megan Freedman in 2002, and has a growing team of sales and designers, according to its website. The name “Latitude” means “freedom from constraint.”

The asking rent for the 10th floor space was $49 per square-foot, according to Adams & Co. Jim Buslik and Jeff Buslik of Adam & Co. represented both Latitude Showroom and the landlord, 231-249 West 39th Street Associates.

Other tenants in the building include non-profit theatre company Roundabout Theatre Company, women’s outerwear manufacturer GMC Mercantile, and Los Angeles-based clothier Hardtail.

The 12-story property houses more than 100 fashion showrooms and 400 fashion brands, where asking rents ranged from $34 to $49 per square foot, according to CoStar. Ninety percent of the building is occupied.