Latitude Showroom, which sells contemporary womenswear, has signed a 10-year renewal and is expanding its space at 231 West 39th Street, Commercial Observer has learned.
The firm will continue to occupy its showroom at the building between Seventh and Eighth Avenues, according to Adams & Co. Latitude Showroom previously had 2,122 square feet at the building. The 1,091-square-foot expansion will bring its total foothold to 3,213 square feet.
Latitude Showroom was founded by Megan Freedman in 2002, and has a growing team of sales and designers, according to its website. The name “Latitude” means “freedom from constraint.”
The asking rent for the 10th floor space was $49 per square-foot, according to Adams & Co. Jim Buslik and Jeff Buslik of Adam & Co. represented both Latitude Showroom and the landlord, 231-249 West 39th Street Associates.
Other tenants in the building include non-profit theatre company Roundabout Theatre Company, women’s outerwear manufacturer GMC Mercantile, and Los Angeles-based clothier Hardtail.
The 12-story property houses more than 100 fashion showrooms and 400 fashion brands, where asking rents ranged from $34 to $49 per square foot, according to CoStar. Ninety percent of the building is occupied.