The new NoMad fitness center location will open near the middle of 2016 in the 230,000-square-foot office and retail building between East 27th and East 28th Streets. Asking rents in the deal was $250 per square foot.
Winick’s Steve Baker and Aaron Fishbein represented the landlord in the transaction, while Neal Ohm of Neal Cabot Ohm represented Barry’s Bootcamp.
“I would say it’s the premier boutique fitness center in the city by far,” Mr. Ohm told Commercial Observer. “It really caters to people who want to be fit and shape their bodies. I think it will fit well for this demographic.”
Barry’s Bootcamp currently has three opened locations in the city, and outposts across the country, Norway and the United Kingdom. The NoMad center will be its fifth in the city, as Crain’s New York Business first reported.
The new NoMad location will be be at the ground-floor of the property, which TF Cornerstone is renovating. The revitalization features a three-story floor-to-ceiling glass facade, a new lobby on 27th Street, and new elevators.
“Given the desirability of this location and the extensive upgrades, we were confident we would attract a first class operation like Barry’s Bootcamp and are pleased to bring them to 387 Park Avenue South,” said Steve Gonzalez, the director of retail leasing for TF Cornerstone.
The fitness chain recently announced its fourth New York City location will open in RFR Realty’s 300 East 64th Street, as CO previously reported in April. That location is being built now and will open early next year.