NoMad Gets a Taste of Pulia


Italian café Pulia will open a location at 1153 Broadway in NoMad between West 27th and West 26th Streets, Commercial Observer has learned.

The café signed a 12-year lease for more than 4,200 square feet in the four-story building, and is set to open early in 2016.

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The new location includes 2,180 square feet on the ground floor, 1,050 square feet on the mezzanine and 1,050 square feet in the basement.

The café serves traditional food found in the Puglia region in southern Italy. It offers a wide range of baked goods, pasta, cold cuts, dairy products, pastries and olive oils and wines.

Pulia has locations in Florence, Milan, London and will open an outpost in Westfield World Trade Center, a 350,000-square-foot mall that is set to open later this year, as CO previously reported. The NoMad location will be its second in New York City.

“With new companies entering this market and increased residential development activity, this area just north of Madison Square Park and one block south of the NoMad Hotel is booming,” said RKF’s Ariel Schuster in prepared remarks. He represented landlord Premier Equities. He added: “Pulia is a terrific co-tenant and will be an additional draw for this already busy block.”

Janet Liff of Janet Liff & Co. brokered the deal on behalf of Pulia.

“We chose this building because this area is becoming really kind of the center of Manhattan. It’s a remarkable 24-7 location,” Ms. Liff told CO. “This area basically never stops. [Pulia] will have breakfast, lunch and dinner, and this place can accommodate the various [shifts] throughout the day.”

Premier Equities purchase the attached lots at 1151-1153 Broadway in May of last year for $11.3 million, according to property records.