Florida Stir-Fry Concept Heads to Midtown With First NYC Location
It may be able to walk the walk in the Sunshine State, but can a stir-fry joint do more than talk the talk in one of the busiest food hubs in the city?
A Brandon, Fla.-based Chinese restaurant that features individually customized stir-fries is heading north with its first New York City location and many more on the way, Commercial Observer has learned.
Replacing Ranch 1, Wok Chi will open this fall in 1,920 square feet at 918 Third Avenue between East 56th and East 55th Streets. The chain signed a 10-year lease with an asking rent of $340 per square foot, Newmark Grubb Knight Frank said.
NGKF’s Adam Weinblatt and Reed Zukerman represented the authentic pan-regional Chinese food eatery in the transaction and landlord Solil Management was represented in-house by Brett Weinblatt.
“The determining factor was the dense mix of office and residential surrounding the property,” said Mr. Weinblatt in prepared remarks. “It was our number one choice and I’m glad we were able to secure it for Wok Chi’s first entry into New York City.”
Wok Chi (Chi means energy) plans to continue its expansion into Manhattan with additional locations through 2016, working exclusively with NGKF.
At Wok Chi, the food is prepared fresh and MSG-free in an open kitchen. The menu also includes dim sum and craft beverages.