Tech Company Takes Space at 11 East 26th Street
Terence Cullen May 1, 2015, 1:19 p.m.
Persado has inked a long-term deal to move into the 15th floor of 11 East 26th Street, Commercial Observer has learned.
The online marketing company is taking 12,083 square feet in the NoMad building between Fifth and Madison Avenues, according to brokers in the 12-year deal. The asking rent was $68 per square foot.
Elliot Warren of Kaufman Organization represented Persado, while James Buslik of Adams & Co. represented the landlord, East Twenty Sixth Associates, in the deal.
Mr. Warren represented Persado for its office on West 17th Street, as Commercial Observer reported in 2013. The company’s website lists its current office at 50 West 17th Street. Persado, which is headquartered in New York City, also has offices in San Francisco, London, Rome, Athens and Rio de Janero, according to its website.
“Persado experienced a rapid growth spurt and was in the market for a bright full-floor office space that would allow it to significantly increase its staff,” Mr. Warren said in a statement. “Immediately upon touring 11 East 26th Street, it became evident that this was the unique space the company was looking for to continue to grow and thrive.”
Its new neighbors at the 21-story 11 East 26th Street include Jacobs Asset Management, a financial planner that expanded in the building last July, as well as Headroom Digital, an audio services company that renewed its lease last June. The first two floors of the 217,991-square-foot building houses The Museum of Math, and other tenants include Exemplis Corp., Regency International,Bluewolf Inc., East/West Institute and Turner & Townsend Ferzan Robbins.
“Located among some of New York City’s most revolutionized tech firms, Persado will be a strong addition to the building,” Mr. Buslik said in a statement.