Drybar Will Be Offering Blowouts at Brookfield Place
Lauren Elkies Schram May 18, 2015, 9:55 p.m.
Drybar has inked a 10-year lease next to Babesta, the trendy baby boutique, at Brookfield Place, Brookfield Office Properties told Commercial Observer. The salon, with its $40 blowouts, is slated to open in the fall.
The California-based blowout specialist has taken 1,498 square feet on the second floor at the Lower Manhattan complex, Brookfield said. The rent was around $120 per square foot, according to a source with knowledge of the deal. Drybar has 42 locations open nationwide with eight of them in New York City and more on the way.
“Following the success of its existing locations in New York City, Drybar will be blowing its way into four new neighborhoods over the next six months: Bryant Park, Greenwich Village, the Financial District (in Brookfield Place) and Boerum Hill,” Drybar said in a release. “The brand is on track to have over 50 locations nationwide by the end of 2015.”
Drybar’s location at Brookfield Place will be in the 1.8-million-square-foot 250 Vesey Street, which opened in March. It is one of the structures comprising the multi-office building complex called Brookfield Place, overlooking the Hudson River.
“Drybar will get the right type of customer out to the project on a regular basis,” said a retail broker not involved in the deal, because that customer is “your ideal shopper.”
Steven Greenberg of The Greenberg Group represented Drybar in the deal. He wasn’t immediately available for comment. Mark Kostic of Brookfield Office Properties represented the landlord in-house along with Stephen Plourde of the McDevitt Group.