Sister PR Firms Moving to Combined 10K SF in Midtown South
Lauren Elkies Schram March 24, 2015, 1:30 p.m.
The Manhattan-based subsidiaries of Mineola, N.Y.-based Didit, an integrated marketing communications firm, will be moving to a shared 10,000 square feet in Midtown South, Commercial Observer has learned.
Didit signed a single 10,000-square-foot lease for its public relations companies LVM Group and Bridge Global Strategies, at 276 Fifth Avenue, EVO Real Estate Group announced. The firms will share the space on the second floor of the 11-story, 200,000-square-foot commercial building at West 30th Street owned by 276 Managers LLC, a group that includes The Kash Group.
“LVM Group and Bridge Global already are working together on projects, but occupying the same facility will enable more efficient and seamless collaboration,” said Mark Simon, an executive vice president of Didit, in prepared remarks. “With EVO’s help, we were able to find a beautiful space that fosters cohesion and creativity, and is located in an exceptionally convenient neighborhood.” He added that other Didit subsidiaries may also be relocated to the shared space at 276 Fifth Avenue.
Bridge Global does a lot of work with foreign companies and start-ups, said a spokeswoman for EVO (and a vice president at LVM), while LVM does a lot of B2B PR, and has a long history of handling press for real estate, architecture, engineering and construction firms. Didit acquired LVM, based at 1410 Broadway, in 2014 and Bridge Global, at 16 West 36th Street, this year. The two firms together occupy a total of 2,500 square feet in their current digs.
EVO President Dana L. Moskowitz represented Didit in the 10-year lease, which was signed March 10. Elliot Klein of EVO represented the landlord. The asking rent was $60 per square foot.
“We’ve represented many marketing firms, so we know how critical it is for their offices to serve as extensions of their brands,” Ms. Moskowitz said. “In Didit’s case, 276 Fifth Avenue provides exactly the right aesthetic.”
LVM Group and Bridge Global are slated to move in to their space by mid-May after it is built out.