Fila Joins Levi’s, Jones New York at 1411 Bway
Lauren Elkies Schram Feb. 6, 2015, 7 p.m.
Fila USA, the Italian sportswear company, is relocating its North American headquarters to more than 25,000 square feet at 1411 Broadway.
“1411 has incredible tremendous light, air and views, and Fila was a real believer in tenants moving west,” CBRE‘s Paul Amrich told Commercial Observer. “The Broadway corridor is really changing in terms of the diversity of industries going there. It is the core area where fashion originated but [Fila sees] forward-thinking firms like tech that are not fashion [moving in], and I think they like the fact that the building is not solely fashion.”
Mr. Amrich and colleagues Patrice Meagher, Neil King and Emily Jones negotiated the deal, which was finalized a few weeks ago, on behalf of the landlords, Ivanhoé Cambridge and Swig Co. Leslie Harwood and Brent Ozarowski of Newmark Grubb Knight Frank, represented Fila in the deal. The NGKF brokers didn’t immediately respond to requests for comment.
Fila signed a 10-year lease for 25,261 square feet on the 30th floor of the 40-story, 1.1-million-square-foot World Apparel Center, which occupies the block from West 39th to West 40th Streets, Crain’s New York Business first reported. The asking rent was $75 per square foot.
The tennis clothes designer’s current digs are at 341 Madison Avenue, Mr. Amrich said, at East 26th Street.
Other fashion companies in the 1970-constructed building are Jones New York, Kellwood, and Levi Strauss Co., according to Swig’s website.
Mr. Amrich said the lobby renovations will be completed within the next 60 days and the plaza work will begin in the spring.
“The building will have a beautifully renovated plaza with outdoor plants and a seating area,” the broker said. “It will be very vibrant and attractive.”