Hulu, the on-demand video-streaming site, is the latest TAMI (technology, advertising, media and information) company to sign a lease in the Flatiron District, having secured space at 79 Fifth Avenue between 15th and 16th Streets.
First reported by The Real Deal, Hulu will occupy upwards of 20,000 square feet at the building, which was built in 1906 and includes roughly 273,000 square feet. Hulu expects to move into its new office in January 2015.
Current tenants at 79 Fifth Avenue include The New School, Coach, Citibank and the Foundation Center.
Sylvia Haddad and Howard Dolch of Lansco represented Kalimian Realty, the building owner. Ms. Haddad declined to comment on the deal. Jason Frazier of CBRE represented Hulu.
“Hulu, at its core, is a tech firm and this pioneer of online streaming television felt most at home in the heart of the tech scene in New York,” said Mr. Frazier.
The asking rent was $75.
Hulu already has a presence in the Big Apple, with office space at 276 Fifth Avenue between East 29th and East 30th Streets. In 2011, Commercial Observer reported that the asking rent at this property was $45 per square foot.