Branding Company Taking Space at 10 Hudson Yards


Hudson Yards. (Jennifer Henderson)
Hudson Yards. (Jennifer Henderson)

VaynerMedia, a brand consulting agency with a focus on social media, is taking 90,000 square feet at Related Companies and Oxford Properties Group‘s 10 Hudson Yards on the Far West Side, Bloomberg News reported.

This is the developers’ first office lease deal at what will be a 52-story, 1.7-million-square-foot commercial and retail building since the beginning of 2013, the publication noted.

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VaynerMedia has locations at 315 Park Avenue South and in San Francisco and Los Angeles, according to the company’s website. Neither VaynerMedia nor Related immediately responded to a request for comment.

The future home of Coach, L’Oreal, SAP AG and Fairway Market, 10 Hudson Yards is set to be complete in 2015, with additional office buildings numbered 30, 50 and 55 to be finished in late-2018, 2019 and 2017, respectively, as Commercial Observer previously reported. Time Warner is the lead occupant, with office space totaling more than 1 million square feet at 30 Hudson Yards.

Related and Oxford Properties Group are developing the 28-acre project which will encompass more than offices, 5,000 residences and a public school, plus other retail and entertainment tenants. A restaurant pavilion will be included on the border on the 11th Avenue side. VaynerMedia and Related declined to comment.