NBA Scores Swank New Space on Fifth Avenue
The National Basketball Association has signed a lease at 545 Fifth Avenue on the corner of East 45th Street, ending its search for a permanent flagship store space beloved by basketball fans.
First reported by the New York Post, city permits indicate that the space includes 23,957 square feet and 76 feet of frontage along Fifth Avenue. The 13-story property is owned by the Moinian Group, which declined to comment on the deal.
A spokeswoman from Newmark Grubb Knight Frank, whom the Post reported represented the NBA, also declined to comment.
The NBA now has a temporary outpost at 590 Fifth Avenue between East 47th and East 48th Streets until its new store is open to the public. This 6,000-square-foot location offers fans “a wide assortment of NBA merchandise,” according to the store’s website.
The league’s flagship store was previously at 666 Fifth Avenue between 52nd and 53rd Streets. The store’s website says it “did not make economic sense” to keep this location.