Empire State Building Gains New Tech Tenant [Updated]
Danielle Schlanger Sept. 11, 2014, 6 a.m.
BrightRoll, a video advertising platform, has become the latest TAMI (technology, advertising, media and information) company to take up residence in the landmark Empire State Building at 350 Fifth Avenue.
First reported by the New York Post, BrightRoll will move from its previous headquarters at 330 Fifth Avenue to the 55th floor of the celebrated skyscraper, and will spread across 26,286 square feet.
“We are delighted that BrightRoll has leased a full floor with us at the Empire State Building, joining two other leading technology firms—LinkedIn and Shutterstock,” Thomas P. Durels, Empire State Realty Trust’s executive vice president and director of leasing and operations, said in a press release.
“The Empire State Building continues to attract industry leaders drawn to its urban campus amenities, modern technology and building systems, and internationally recognized sustainability measures,” Mr. Durels added.
Newmark Grubb Knight Frank’s Billy Cohen, Shanae Ursini and Jonathan Tootell represented the Empire State Realty Trust. ESRT’s in-house representatives Ryan Kass, Fred Posniak and Keith Cody helped orchestrate the deal.
As The New York Times noted in July, the Empire State Building is looking to shed its image as a 20th century property and transform into a “modern day urban campus.”
Update: This post has been updated to reflect the in-house representatives who worked on the deal for ESRT.