Ellen DeGeneres’ New Brand Inks Lease at 121 East 24th Street

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E.D., the newly launched lifestyle brand, has signed a five-year lease for the entire 5,186-square-foot 11th floor of 121 East 24th Street, Commercial Observer has learned.

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The brand is a joint partnership between entertainer Ellen DeGeneres and J. Christopher Burch, the founder of C. Wonder and chief executive of Burch Creative Capital. E.D. will offer products in a number of categories, including home, ready-to-wear, accessories and pets, according to a press release announcing the brand’s launch.

121 East 24th Street. (PropertyShark)
121 East 24th Street. (PropertyShark)

“I’m so excited to work with Chris and our incredibly talented team on this new venture. I’ve always wanted to launch a line of home goods, clothing and accessories,” Ms. DeGeneres said in a prepared statement.

Asking rent for E.D.’s new space at Kotler Associates-owned 121 East 24th Street was $49 per square foot. Jeff Buslik of Adams & Co. represented the tenant, while James Buslik and Brad Cohn, also of Adams & Co., represented the landlord.

The tenant, operating as BCL-ED LLC, moved into the space approximately one month ago, Jeff Buslik told CO.