Winick Leases Up LIC’s EastCoast Development


EastCoast development.
EastCoast development.

Winick Realty Group has finished leasing the eight retail spaces in TF Cornerstone’s massive EastCoast development on the banks of the East River in Long Island City, Queens, Winick announced today. The most recent lease in the 30,000-square-foot retail space was for European Wax Center, whose 1,252-square-foot space is under construction.

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Other tenants that have or will fill the spaces along the seven-tower luxury development’s main drag, Center Boulevard, include fitness studio I Love Kickboxing, which took 2,967 square feet, and Mimi & Mo, a children’s salon and clothing store, which signed a lease for 1,239 square feet. An Italian restaurant from TD Restaurant Group, whose name has not yet been released, will fill a 7,733-square-foot waterfront space with an outdoor terrace.

“I find Long Island City to be one of the most exceptional areas in the city, let alone in Queens,” said Harris Bulow of Signature Partners, who represented the Italian restaurant. “This is like being on the Miami waterfront.”

The area is in the midst of a development boom thanks to a 2001 rezoning that led Rockrose Development to buy a 40-acre site that once housed a Pepsi factory, as Commercial Observer previously reported. A portion of that land now comprises EastCoast. The soda maker’s iconic waterfront sign facing Manhattan remains on the site.

“Through the strong market knowledge we have gained by working with many Long Island City developers, as well as assisting many active retailers, we were able to achieve record rent numbers and secure strong tenants on behalf of TF Cornerstone,” Winick’s Aaron S. Fishbein said in a prepared statement. He and Winick’s Steven E. Baker handled leasing for the buildings.

A spokeswoman for Winick declined to discuss specific retail rents or lease terms.