Virgin Hotel To Soar 38 Stories in NoMad [Updated]



A new Virgin Hotel, slated to open in a couple of years on the block front on Broadway from 29th to 30th Streets, will be a VOA Associates-designed glass building rising 38 stories, Commercial Observer has learned.

The 440,000-square-foot hotel, developed by Lam Group, will have 489 rooms, three restaurants, banquet space and 100,000 square feet of retail, said Keith Lam, managing director of construction at Lam Group.

The retail will be on the first four floors, with the fourth floor including 12,000 square feet of outdoor space for a restaurant tenant to lease.

In 2011 and 2012, the Lam Group bought the adjacent 1227 Broadway, 1225 Broadway and 1205 Broadway, across from the trendy Ace Hotel, for $88 million.

“We’re Chinese and the 8 number is a lucky number,” Mr. Lam said.

At one point, the firm had considered constructing two different hotels on the parcels, but now it will be one big Virgin Hotel.

Update: This story was edited to include the architect on the project.

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