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Virgin Hotel To Soar 38 Stories in NoMad [Updated]


virgin hotels logoA new Virgin Hotel, slated to open in a couple of years on the block front on Broadway from 29th to 30th Streets, will be a VOA Associates-designed glass building rising 38 stories, Commercial Observer has learned.

The 440,000-square-foot hotel, developed by Lam Group, will have 489 rooms, three restaurants, banquet space and 100,000 square feet of retail, said Keith Lam, managing director of construction at Lam Group.

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The retail will be on the first four floors, with the fourth floor including 12,000 square feet of outdoor space for a restaurant tenant to lease.

In 2011 and 2012, the Lam Group bought the adjacent 1227 Broadway, 1225 Broadway and 1205 Broadway, across from the trendy Ace Hotel, for $88 million.

“We’re Chinese and the 8 number is a lucky number,” Mr. Lam said.

At one point, the firm had considered constructing two different hotels on the parcels, but now it will be one big Virgin Hotel.

Update: This story was edited to include the architect on the project.