42-Story Hotel Slated for West 40th Street

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310 West 40th Street
310 West 40th Street.

Abraham Noy of 310 Group LLC is turning 310 West 40th Street into a 42-story hotel.

The 401-foot tall hotel, with 287 rooms, will sit on the 4,937-square-foot lot between Eighth and Ninth Avenues, Department of Buildings and PropertyShark records indicate.

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It appears that 310 Group LLC acquired the property in 1998, according to city records, but further information wasn’t readily available.

The block is already home to a series of hotels including Distrikt Hotel at 342 West 40th Street, Staybridge Suites Times Square at 340 West 40th Street, Fairfield Inn & Suites New York Manhattan/Times Square at 330 West 40th Street and Four Points New York Hotel at Times Square at 326 West 40th Street.

Mr. Noy didn’t immediately respond to a request for comment.