Forcella on Park Avenue South Slated to Close [Updated]
Lauren Elkies Schram Feb. 24, 2014, 1:49 p.m.
Forcella pizzeria and Italian restaurant is closing on Park Avenue South, Commercial Observer has learned.
The restaurant, which has been open at 377 Park Avenue South between 26th and 27th streets for roughly two years, will pack it in once a new tenant takes the space, according to the broker marketing the site, Eastern Consolidated‘s James Famularo. Park Avenue Bistro was in the space prior to Forcella.
The turn-key restaurant space is comprised of 1,500 square feet on the ground floor, 500 square feet on the mezzanine level and 1,000 square feet in the basement. The asking rent is $27,500 per month for a 10-year lease.
Forcella, which boasts on its website that it’s open 24 hours, renovated the space, including a new kitchen and vent.
After the 24-month mark, Mr. Famularo said the likelihood of a restaurant’s success increases to 85 percent.
There is a Forcella in Noho at 334 Bowery and one in Williamsburg at 485 Lorimer Street. Those two are under different ownership, according to their owner, Giulio Adriani. He said he sold his share in the Park Avenue South location in August because of a disagreement, but that he heard that the Park Avenue South owner is scouting out a larger location for his Forcella.
Not true, Mr. Famularo said.
The general manager at Forcella on Park Avenue South wasn’t immediately available for comment.
Update: This article was updated to reflect a comment from the owner of Forcella in Noho and Williamsburg and a responding comment from Eastern Consolidated’s James Famularo.