Los Angeles-based clothier Hard Tail has signed a five-year extension to its 5,521-square-foot lease at 231 West 39th Street, known as the Contemporary Fashion Center, James Buslik, principal at Adams & Company, confirmed with The Commercial Observer. Asking rent was $40 per square foot.
“They liked the bright space–it was custom built for them,” Mr. Buslik said. Mr. Buslik, along with Jeff Buslik, also of Adams & Company, represented both the tenant and the landlord, 231/249 West 39 Street Associates, in the transaction.
Hard Tail was founded in Santa Monica, Calif. in 1991, according to the company’s website. The company was founded on the idea of “tattoo-inspired” tee-shirts and added denim to their business line in 2004. The company’s lease was reported yesterday by Crain’s.
As reported by The Commercial Observer last month, Hudson Jeans signed at 10-year, 6,973 renewal at 231 West 39th Street, adding 2,700 square feet to their showroom. In February, Canadian apparel manufacturer Point Zero signed a lease for 2,821 square feet in the building.
“The building really looks like a 25- to 35-year-old, post-college, women’s closet… every brand you would see in a department store or out at a bar or club at night,” Mr. Buslik told The Commercial Observer at the time of the Hudson Jeans lease.
Last year, Stargate Apparel agreed to extend its lease by seven years at the property. The company increased its space to 9,000 square feet from 7,300 square feet in the deal.