With Another Luxury Tower, 57th Street Becoming Manhattan’s New Gold Coast

Back in September, The Observer wondered just how many luxury towers could possibly pop up on 57th Street, following the announcement of 107 West 57th Street. This was in addition to Gary Barnett’s One57, CIM and Harry Macklowe’s 432 Park and Mr. Barnett’s 225 West 57th Street, which is poised to become the city’s tallest tower at 1,550 feet. And all the way down at the Hudson, there is of course Bjarke Ingels and Durst Fetner’s pyramid apartments.

Now, the shiny strip has a new eastern redoubt. The Observer has learned that a long-planned 57-story tower at 250 East 57th Street, on the corner of Second Avenue, is set to rise this year. Demolition already began on the old high school on the 63,000-square-foot lot in November, the same month World Wide Group, the project’s developer, filed new construction documents for the contorted tower designed by Roger Duffy, the art-loving visionary at SOM who designed the equally daring Toren condo tower in Downtown Brooklyn,
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