The sun was setting over New York harbor, and behind it, the coast of New Jersey. From the 17th floor of 11 Broadway, through the not-floor-to-ceiling, turn-of-the-last-century office windows, the Statue of Liberty was plainly visible. She appeared to be waving through the late-summer haze. Milling about and sipping champagne were some of the city’s biggest developers and their employees, names emblazoned upon apartment towers from this end of Manhattan to the other and beyond.
Silverstein, Ratner, Extell, Elad, Milstein, Glenwood, Trump. All the big firms were there, along with many other machers and dealmakers. It could have been a convention of The No Nonsense Apartment Builders Association of the Greater Five Boroughs. Instead it was the third anniversary party for Goldstein, Hill & West and the unveiling of their new downtown offices.
The foyer is painted a slick graphite gray, with a globular chandelier overhead, but beyond that, the designer pretense fades away. There are no amoebic benches, no plywood bookcases, no 3D printer for producing models of unusually torqued and cantilevered buildings. Little hangs on the walls besides drafting templates and zoning handbooks. It is this simplicity of design, aesthetic and attitude that draws the city’s biggest developers to the firm.