House of Cupcakes has inked a deal to open their first New York location.
The winner of the Food Network‘s second season of Cupcake Wars is set to open shop in the West Village near Sheridan Square at 101 Seventh Avenue South. The location, previously occupied by GNC, features 1,500 square feet on the ground floor and a 300-square-foot basement.
“This location appealed to them because it is a powerful corner location and they will benefit from all of the other foodie establishments in the area,” said Timothy King, managing partner of CPEX Real Estate.
House of Cupcakes currently operates out a single shop in Princeton, New Jersey. But having received high-profile attention from the Food Network and the Martha Stewart Show, the bakery has drawn an influx of customers that allowed them to consider opening a location across the river. The owners actively pursued a retail location within the Greenwich Village area.
“In a classic example of how timing is everything, they sent in an offer after we had already sent a lease to a different prospective tenant,” Mr. King explained. “If they had delayed by just a few days, the space would have been gone.”
“This location generated a great deal of interest and we received more than 15 written offers during our marketing process,” he added.
Mr. King’s colleagues Kristina Triglia and Ryan Condren represented the New Jersey-based landlord. Jerry Welkis of Welco Realty was on the opposite side of the table representing House of Cupcakes in the 10-year deal.