Good bye Soho, Hello Monday moves to Tribeca
Michael Ewing Sept. 9, 2012, 7 a.m.
Hello Monday is packing up to move their New York office into a loft in Tribeca.
The Danish design firm that specializes in digital and analogue media will move from its office at 441 Broadway in Soho to Nur Ashki Jerrahi Community‘s 5 White Street. The new office is a bit larger spanning 2,250 square feet.
“[Hello Monday was] attracted to the neighborhood because it is a great mix of commercial and residential,” explained Steve Rappaport, a senior managing director at Sinvin Real Estate and the representative for the landlord. “It is a tree-lined street and the space itself is a classic Tribeca loft with 15-foot ceilings and floor-to-ceiling windows, hardwood floors – it’s really a gorgeous space.”
Hello Monday will occupy half of the second floor of the mixed-use building. The property is traditionally residential, but management plans to convert some spaces into commercial offices, similar to Hello Monday’s unit, providing that space is available.
Mr. Rappaport’s colleague, James Costello was on the opposite side of the table representing the tenant in the transaction. The asking rent for the loft was $45 per square foot with a five year lease duration.
In addition to Hello Monday’s headquarters in Aarhus, Denmark, the firm operates out of Copenhagen and, of course, New York. Hello Monday has worked for several high-profile clients including Reebok, Snapple, Meebo, Playstation, and Google’s Demo Slam, Mobile Playbook, and One World, Many Stories projects.
Hello Monday has been featured in Adobe Edge, Global Innovation, Logo Magazine, and Dieline publications, among winning several FWA awards.