Moods of Norway Lands in Soho


Moods of Norway, purveyors of colorful dresses, plaid sports jackets and hot pink suits, is opening its first Manhattan outpost after settling in a handful of other U.S. cities like Los Angeles.

The company is taking a little more than 4,000 square feet at 75 Greene Street in Soho, a neighborhood known for its fashion retailers and ecclectic, stylish boutiques.

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moods of norway Moods of Norway Lands in Soho
Moods of Norway

Rents in the 10-year deal are in the $200s per square foot sources familiar with its terms say.

The space, which includes a 2,300-square-foot ground floor and 1,800-square-foot lower shopping level, came available in recent months when JNBY, one of the first China-based fashion retailers to open a store in the city, closed its operations after just two years at the location.

The company however had constructed a handsome retail installation in the space that Moods of Norway will be able to use. The build-out was part of the reason for the space’s relatively pricey rents.

Amira Yunis, a top leasing executive at CBRE, represented Moods of Norway in the deal. Steve Tarter, president of the retail brokerage Tarter Stats O’Toole, represented the landlord, an LLC holding company.

Moods of Norway, known for ads with gorgeous models posing against nordic scenery and perched on pink tractors, appears to ramping up for a retail push in the U.S. The company’s website states that it is in the process of being overhauled and will be unveiled in September, the lead up to what are typically the busiest months of retailing in the U.S.