Charles P. Rogers, the self-proclaimed “oldest source for beds” in America, is moving across the street to 26 West 17th Street from 55 West 17th Street for its new storefront, The Commercial Observer has learned.
The bed specialists, which opened its first showroom and factory in 1855, will be taking a total of 7,681 square feet on three floors in 26 West 17th Street, which is owned by The Winter Organization.
Asking rent for the space is $275,000 per year. The lease is for 10 years.
Michael O’Neill and Gene Spiegelman, both of Cushman & Wakefield, represented The Winter Organization in the deal. Michael Gambino, Michael Burgio, and Alan Schmerzler, also of Cushman & Wakefield, represented Charles P. Rogers.
Construction to the new storefront space is slated to begin this summer with an eye towards a fall opening for Charles P. Rogers’ new store.
“I think they thought this was a new and innovative way to kind of communicate with their customer base,” Mr. O’Neill told The Commercial Observer.
“The building they are moving into has undergone a recent renovation, most notably part-and-parcel to this transaction a new storefront system was installed,” he added.
Charles P. Rogers had been at 55 West 17th Street since 1997 but will now be occupying three floors at 26 West 17th Street, including 3,546 square feet on the ground floor, 1,267 square feet on the mezzanine, and 2,859 square feet on the lower level.
In a statement, Charles P. Rogers President Linda Klein stressed the importance of a new showroom environment.
“The new space will allow us to display our product in an innovative way. We are very excited to be working with The Winter Organization as we continue to grow our company, while remaining close to where we began in 1855 on 6th Avenue & 16th Street,” she said in her statement.
Cushman & Wakefield said it still has retail space available in the building that it is marketing, which includes 3,505 square feet on the ground floor, 1,276 square feet on the mezzanine, and 2,611 square feet on the lower level.