Savanna Strips for Vox Media, Verge, In Agressive W. 40th St. Expansion Gambit
Carl Gaines July 12, 2012, 7 a.m.
Sometimes, even in a city like New York, less can prove to be more. Such was the case when growing tech firm Vox Media went looking for its first permanent home in Manhattan. In the end, in a deal brokered by CBRE’s Neil King and Paul Amrich, D.C.-based Vox settled on nearly 17,000 square feet of space in Savanna’s 20-story, landmarked building at 104 West 40th Street—the entire ninth floor and part of the eighth. The firm was initially interested in Midtown South, but was drawn to Savanna’s space by its stripped out, loft-like interiors and proximity to Bryant Park, though other touches, such as a modernist mural in the lobby by artist Sarah Morris, didn’t hurt. After the jump, Cooper Kramer, a vice president at Savanna, talks to The Commercial Observer about Vox Media’s plans for the minimalist, tech-friendly space.