The Chief Executive of Edge Fund Advisors Talks About 1540 Broadway

markkeller 1 The Chief Executive of Edge Fund Advisors Talks About 1540 Broadway

Mark Keller and Edge Fund Advisors acquired 1540 Broadway in two phases.

Last month, CB Richard Ellis Investors sold its remaining 51 percent stake in 1540 Broadway, the iconic, 42-story property also known as the Bertelsmann Building. For the buyers—Edge Fund Advisors and HSBC Alternative Investments Limited—the deal marks the final chapter in an acquisition grab that began last year when the joint venture took a 49 percent nonmanaging member stake. Mark Keller, Edge’s chief executive and chairman, spoke to The Commercial Observer about the investment strategy and plans to expand his company’s reach from the nation’s capital to the Big Apple.

The Commercial Observer: Considering how prestigious 1540 Broadway is, the deal closed rather expediently, no?

Mr. Keller: It was an interesting effort. It was the rare transaction where you have a sizeable deal and it’s happening in two phases, plus a refinancing, all over a nine-month period of time. So when you add up all the dollars that went back and forth, it was a rather large transaction.

Was the decision to buy CB Richard Ellis Investors’ remaining equity interest something that had been discussed when Edge and HSBC Alternative Investments Limited bought its initial 49 percent ownership stake, or did the sales opportunity take you by surprise?

We built rights into the relationship, obviously, so all the parties had various rights with regards to the building. If you wanted to sell your interest the other party would have the right of first refusal, and so all those rights were built in. However, we had anticipated that, through those discussions, we wouldn’t really see that day until some time in 2013. We figured we’d have to refinance the loan in 2013 because it had a one-year extension option on it that was expiring in basically 2012.

Had you been familiar with 1540 Broadway before the 49-percent acquisition last year?

I knew the property when [Harry] Macklowe was trying to sell it, and I was really jealous when CBREI picked it up at that price [ed. note: $355 million]. I always thought that was a great transaction. And when we got wind that CBREI was thinking about bringing in a partner, not only did I already know the property, but I had a lot of respect for it—the location, the architecture and even the vacancy. It was really great vacancy if there can be such a thing.

Conventional wisdom is that “no vacancy is good vacancy.” What, exactly, do you mean?

The space was gutted. The owners had removed all the old improvements so it was right down to the skin and we could offer prebuilt and custom build-outs. Obviously, sometimes you have tenants who want to move in immediately, and that’s why we did the prebuilt suites. But, for the most part, a good-size tenant wants to have its own space, and not some space that has dated T.I. and was lived in by someone else. It’s hard to lease that.

Yahoo moved some of its sales and marketing departments into three tower floors at 1540 Broadway this summer. Was that space the kind of “great vacancy” you’re referring to?

Yeah. With a lot of [landlords], if they have vacancy they don’t want to spend the extra money to gut the space. “Maybe some portion of it can be used or maybe this maybe that …” But the fact is that going into brand-new space makes a difference in attracting tenants—especially if you have a tower floor or you have a column-free building or a brand-new fit-out. If I’m a leasing agent I’d love to have my hands on that stuff because you have a lot of opportunity there to create value for the tenant. So that’s good vacancy.

Beside build-outs, are there any other renovation strategies planned at 1540 Broadway?

We’re doing two things to the building, both of which we negotiated with CBREI in the first transaction. We had negotiated that there would be significant improvements to the curtain wall, and that is going to be underway now. It’s a fairly significant curtain wall repair. And we’re putting in a building management system as we speak. It’s a building engineering system. It allows you to manage the energy flow through the building. It’s an HVAC computerized system, allowing you to basically manage the airflow better.

Edge is based in Washington, D.C., where you have a portfolio of commercial assets. In New York, 1540 Broadway is your only building. Are you considering other acquisitions?

Yeah, there will be more. We’ve been looking, but 1540 was a large transaction, both in terms of the size of the loan and the time spent closing the second phase. It took time, and it took more time than we would have liked. It was a lot of documents. I think now that all of that’s behind us we’ll have more time to focus on the deals we’ve had to pass on.

Are you looking at specific asset classes in Manhattan or in particular neighborhoods?

No, not really. We’re looking at the asset that fits our kind of mid- to long-term profile. We’re not short-term players so we really look at assets where, if it’s a shorter-term play, it’s because it’s probably something unique that allows us to achieve our strategy. But in general our strategy is to mature the investment over a seven- or 10-year period, and to go through another refinancing cycle with the asset in order to maintain the leasing.

Even though CBREI has divested its remaining ownership stake in the asset, Edge and HSBC Alternative Investments continues to retain CB Richard Ellis as property manager and leasing agent. Are there any plans to change that equation in the weeks ahead?

We’re continuing the relationship with the property management group at CBRE and we’re continuing our relationship with the leasing team on the property, which is run by [CBRE tristate chief executive] Mary Ann Tighe. Outside of seeing huge success from them, we also like working with them as people. And I think they really understand this asset and they’re enthusiastic about it—and that helps us be enthusiastic about it, too.

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