Neverending Nightmare: Halloween Firms Cram Broadway Building
Laura Kusisto June 10, 2011, 4:02 p.m.
Whether it was a magic spell or just those bargain asking rents, four companies specializing in Halloween merchandise and apparel have signed leases at 1115 Broadway—a building that has apparently targeted this nichest of markets.
“Eleven-fifteen Broadway has always catered to the seasonal products industry,” said James Buslik of Adams & Co. in a statement. “However, we are now bringing these companies into a defined area in order to support the building’s presence as a destination building for seasonal products, while allowing other industries to come in.”
The tenants in this 12-story Garment District haunted house near 25th Street are a veritable witch’s brew:
Paper Magic Group, maker of various delightful paper decorations, signed a six-year, 8,120-square-foot renewal and expansion. Elope Incorporated, which specializes in costume glasses and hats, signed a five-year, 1,999-square-foot renewal and expansion.
Underwraps Costumes, whose various provocative cat and nurse costumes represent all that’s wrong with the holiday in our minds, also signed a three-year, 1,441-square-foot lease. Finally, Rasta Imposta, whose main claim to fame is those dreadlock hats synonymous with the unimaginative Jamaican vacation souvenir, signed a six-year, 1,378-square-foot renewal.
Along with James Buslik, Jeffrey Buslik and Nicholas Zagar represented the tenant and the landlord in all transactions, for which the asking rents were $35 per square foot.
Well, while the rest of the economy is in the dumps, it’s nice to hear that at least the Halloween specialty products industry is booming