Eastern Consolidated Tapped to Sell Parkoff’s 7 West 51st Street


7 9 east 51st street1 Eastern Consolidated Tapped to Sell Parkoffs 7 West 51st Street Eastern Consolidated has been picked to sell 7 West 51st Street at Rockefeller Center for $36 million. The 43,744-square-foot building includes a 12,400-square-foot retail component and 15,000 square feet of air rights.

Banco Popular, the former owner of the building, sold it to current owner, the Long Island-based Parkoff Organization, in 2008. Seven West 51st Street was the bank’s headquarters until 1999, but Banco Popular still has a lease for the ground floor, mezzanine and two lower levels.

That lease expires in September, and prospective tenants have shown strong interest in leasing the space, according to Mark Kapnick of Robert K. Futterman & Associates, the retail broker for the building. Asking rent for the space is $1.5 million annually, or around $121 per square foot.

Eastern’s Eric Anton, Ronald Solarz, David Schechtman and Marcia Yawitz will market the building.

“You cannot honestly secure a higher-profile retail position than Rockefeller Center,” said Mr. Anton in a statement, “if you wish to make a strong statement about your product and enjoy ultimate visibility to attract tourists, business people and residents alike.”