777 Third Avenue
Avon, the door-to-door beauty product peddler, is growing. The company that began as a small perfume shop in California in the 1880s has, over the past several decades, been making an increasingly global push, namely in large-and largely untapped-markets like China and Russia. Beauty plus consumerism equals empowerment is apparently a universally accepted equation.
At 246,500 square feet, the beauty company’s new offices on Third Avenue are big enough to turn out Avon ladies by the thousands. The building choice itself seems fitting, as its Sage Realty-created marketing site features a prim, blond virtual tour guide clicking her heels across flashy building images and saying things like “Every inch is immaculately maintained, manicured and well-secured.” She could almost be Reese Witherspoon, Avon’s new spokesperson, giving a soliloquy on the necessities of grooming products.
CB Richard Ellis‘ Jon Zuckerman and Len DiMicelli, with Cushman & Wakefield‘s Dale Schlather, represented Avon. Jones Lang LaSalle‘s Frank Doyle and Peter Riguardi, along with Michael Lenchner of Sage Realty Corporation, repped building owner the William Kaufman Organization.
Geralyn Breig, senior vice president of Avon North America, said the company was “very excited with the outstanding opportunities we’ll have to create signage and branding to showcase Avon’s image.”
The New York Post‘s Steve Cuozzo reported the lease’s closing on Jan. 19.