It isn’t often that an office tenant willfully relocates from high floors with expansive views to building-obstructed lower levels. But that’s precisely what Iris, an award-winning digital marketing firm, did by closing its deal to relocate and expand from the ninth floor to the fifth at the Renaissance Properties-owned 632 Broadway. The company, which boasts Coca-Cola, Adidas and Saks Fifth Avenue as clients, move into the entirety of a 10,000-square-foot plate that earlier suffered from poorly designed space and little natural light. With the help of Leonard Camposano of the Camposano Architecture Studio, however, the space was miraculously transformed into an ultra-modern office, with the Holland Tunnel as its unexpected inspiration. Mr. Camposano, Renaissance Properties president Ken Fishel and Tarter Stats O’Toole principal Nora Stats reviewed the floor plan with The Commercial Observer and explained why, exactly, the youthful marketing company chose to remain in Noho’s 632 Broadway building.
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