Dana Jones

RealPage’s property management software has generated considerable discussion, debate and even lawsuits regarding its role in assisting multifamily property managers and owners in managing their portfolios, especially regarding its algorithmic rental pricing functionality.

The company that Dana Jones leads currently serves “over 24 million units worldwide,” according to its website. That size has drawn a regulatory backlash.

In August 2024, the U.S. Justice Department, along with eight state attorneys general, filed a civil antitrust lawsuit against the company for what it called an “unlawful scheme to decrease competition among landlords in apartment pricing” for allegedly trying to monopolize the market for apartment management software, and for allegedly “depriv[ing] renters of the benefits of competition on apartment leasing terms.”

The department claimed that RealPage maintains an approximately 80 percent market share for multifamily dwellings in the U.S., and that participating landlords agree to share “competitively sensitive data” that has helped “strengthen RealPage’s grip on the market.”

RealPage has aggressively denied the allegations, calling them “wholly without merit” in a December 2024 release about the Department of Justice terminating a separate, criminal investigation into rental housing pricing practices in which RealPage “extensively cooperate[d],” and was not identified as a target of the investigation, according to the company.

“We remain unwavering in our belief that RealPage’s revenue-management software benefits both housing providers and residents, and that the remaining lawsuits are based on misinformation and baseless allegations,” the company said in the release about the ongoing civil lawsuits.

In other company news, RealPage, referring to itself as “the leading global provider of AI-enabled software platforms to the real estate industry,” unveiled “the Lumina AI Workforce, the multifamily industry’s first agentic AI platform” in June 2025. The company described the platform as “an orchestrated network of intelligent agents that act, learn, and collaborate across multifamily domains … that operate in sync with human teams, handling repetitive tasks, coordinating workflows, and surfacing actionable insights.”

In the announcement, Jones said this effort will “reshape the human experience of work.”

“It’s about removing daily barriers, reducing burnout, and giving teams the bandwidth to show up with energy and purpose to focus on what matters most: delivering exceptional experiences for their residents,” Jones said in the announcement.