Ryan Marshall

PulteGroup is, along with D.R. Horton and Lennar, one of the three kings of U.S. homebuilding. It’s a crown unlikely to slip anytime soon. 

The publicly traded, Atlanta-based namesake of William J. Pulte is a mainstay on the Fortune 500 list, raking in a company record $17.9 billion in revenue and $3.1 billion in net income in 2024. Founded in 1950, PulteGroup and its subsidiaries have constructed over 800,000 homes across the U.S. in the past 75 years. That includes more than 31,000 built in 2024 alone, a 9 percent increase over the previous year. 

While not currently on track to overtake 2024’s year-end revenue and income figures, given volatile economic conditions so far this year, PulteGroup’s second-quarter earnings report still bested market estimates with $4.4 billion in revenue.

Indeed, concerns from potential homebuyers about affordability, the inability to sell their existing homes, and fears of losing their jobs are particularly challenging to solve via PulteGroup lowering prices or offering higher incentives, CEO Ryan Marshall told investors on its latest earnings call. He added that consumer confidence is “uncertain at best.” 

Yet, Marshall said PulteGroup has adjusted its operations to meet those market conditions, taking actions such as slowing its spending on undeveloped land and more aggressively selling its inventory of spec properties. Marshall pointed to the success of PulteGroup’s Florida business in particular, which in the second quarter of 2025 saw a 2 percent increase of net new orders year-over-year.

“If we look beyond the day-to-day volatility, the overall demand environment isn’t far off our historical pre-COVID absorption basis,” Marshall said during the earnings call. “I think this supports our view that people desire home ownership and remain actively engaged in the process. They just need the value equation to work and to have confidence in their financial circumstances to feel more secure.”