Chase Garbarino
Co-founder and CEO at HqO
HqO describes its Real Estate Experience (REX) platform as “a tech-enabled framework for modern CRE organizations to manage assets, engage tenants, and drive financial performance.”
According to co-founder Chase Garbarino, the REX platform currently reaches an audience of around 5 million people, with 80,000 tenant companies reached through the company’s landlord network.
Around 1,000 new buildings have joined the platform this year.
“Over 40 percent of our customers are consolidating onto our platform,” said Garbarino. “Coming out of COVID and the rate cycle, proptech was treading water for a while. Now, the market is starting to move again. So we went from seeing clients essentially kind of frozen, to 40 percent moving a lot of their other IT solutions onto our platform.”
HqO started in 2018 as primarily a tenant experience platform. Since then, according to Garbarino, it has evolved to include all of the workflow applications that people who run buildings need to access.
“All of that sits on top of a CRM system that is purpose-built for commercial real estate,” said Garbarino, referring to customer relationship management systems. “We’ve been surprised that [building owners] don’t capture the contacts of every single person that comes in and out of their building, be it tenant employees or vendors. So that’s the big evolution we’ve gone through.”
HqO introduced two new innovations that furthered this evolution in 2025.
In May, HqO announced “the industry’s first system of record for customer experience in commercial real estate,” a platform that unified asset management, tenant life cycle and building operations into a single intuitive system, according to a company release.
Then, in October, HqO launched “the CRM for CRE,” a unified platform that “transforms how landlords earn, retain, and grow tenant business beyond the lease.”
And, while HqO was initially geared just toward owners, the applications are now geared toward tenants as well.
“We bought the leading tenant survey company, called Leesman, a couple years back, so we have a unique and very proprietary data set that can provide aggregated insights on what tenant employees are telling their employers they want out of workplaces. All of that is integrated into one platform.”
