Spotlight Case Study: Inside the AI Transformation at Cushman & Wakefield

Everyone has an AI strategy. Far fewer have results. In this candid fireside chat, Cushman & Wakefield CIO Colin Campbell and Unframe Field CTO Chris Slovak get into the realities of enterprise AI adoption across three of the most debated topics in the industry right now: build vs. buy vs. build together, token maxing, and the future of SaaS. Drawing on their firsthand experience as partners, they’ll challenge the conventional wisdom that enterprises must choose between building and buying, make the case that the real ROI conversation has shifted from token consumption to value extraction, and share why the SaaS categories that defined the last decade are quietly crumbling. This isn’t a product pitch; it’s an honest conversation from two practitioners who’ve lived it, and a standing invitation for the room to tell them where they’re wrong.