British Luxury Fashion Brand JW Anderson to Open at SoHo’s 138 Wooster Street
By Lois Weiss September 29, 2026 12:54 pm
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British luxury fashion label JW Anderson has leased 4,500 square feet at 138 Wooster Street in Manhattan’s SoHo neighborhood for its first stand-alone U.S. store, Commercial Observer has learned.
Founded in 2008 by Jonathan Anderson — the newly appointed creative director of Dior and a two-time British Fashion Awards Designer of the Year recipient — the influential fashion label is staking out a claim in a highly sought-after part of SoHo at a time when quality retail space in the neighborhood is increasingly scarce.
Newmark’s Jonathan Schley — based in Los Angeles — along with Gabriel Staab and Pierce Thompson of Newmark’s New York office, represented JW Anderson in the deal. Newmark declined to comment.
The apparel maker will have 3,000 square feet on the ground floor and 1,500 square feet on the lower level. The asking rent was approximately $300 per square foot for the ground-floor space, according to a source.
The distinctive loft-style property between Prince and West Houston streets is owned by Aurora Capital Associates, which was represented in-house in the long-term deal by Jake Bank and Jared Epstein.
“We are honored to welcome the legendary designer Jonathan Anderson and his eponymous brand JW Anderson to the Aurora portfolio,” said Bank, director of leasing and acquisitions at Aurora.
The five-story loft building was constructed in 1920 and includes high ceilings, large exposures and cast-iron architecture.
Aurora purchased the building in 2015 for $5.25 million and made renovations. According to Loopnet, offices on the third floor are currently available with an asking rent of $66 per square foot.
Jonathan Anderson is known for creating thought-provoking silhouettes through a conscious cross-pollination of menswear and womenswear elements, along with a playful aesthetic. The label has won numerous design awards for both its mens and womens collections.
The brand, which has stores in London, Paris, Milan and Tokyo, did not immediately respond to a request for comment.
