Talking Residential with RXR

Whitney Arcaro

EVP, Chief Revenue Officer, Residential, RXR

As the Chief Revenue Officer, Residential Ms. Arcaro is responsible for the overall revenue strategy and its implementation for RXR’s extensive residential portfolio, across multiple regions in the United States. She oversees an integrated workstream across Operations, Development, Marketing, Sales/Leasing, and Portfolio Management to enhance the product, create brand premium, and drive revenue streams above competitive assets in each market.

Ms. Arcaro joined RXR in 2017, serving as Executive Vice President – Head of Marketing and Retail Leasing for the company. She was responsible for overseeing the marketing and communications of RXR’s 25.6 million square feet of commercial assets in Manhattan and the surrounding region, as well as the concepts, design strategy, marketing and strategic branding initiatives for more than 6,200 multi-family units in planning across the region at the time. As the Head of Retail Leasing, Ms. Arcaro oversaw the strategy and implementation for the 1.1 million square feet of retail space across RXR’s New York City and Tri-state portfolio.

Prior to joining RXR, Ms. Arcaro served as Managing Director of Business Development for SHVO, a luxury real estate company, where she was integral to key elements of the business, comprising capital raising, EB5 financing, hotel partner relations, retail activity and sales/marketing efforts. Ms. Arcaro was a senior member in the company’s strategic growth initiatives, effectuating a $3.5 billion investment and development pipeline in a 24-month period. Previously, Ms. Arcaro served as Senior Vice President of Marketing at Vornado Realty Trust, one of the largest publicly traded REITs in the U.S. with over 100 million square feet across multiple markets during her time there. At Vornado, Ms. Arcaro was responsible for creating and implementing marketing strategies including office, retail, residential, and hotel properties, new developments and major asset repositions. Ms. Arcaro oversaw Vornado’s major branding initiatives. Among her accomplishments includes building an interdisciplinary, multi award-winning marketing program for Vornado’s corporate, New York, and street retail platforms, which included innovations in digital marketing and technologies, as well as industry-leading sales centers and product positioning. She oversaw the marketing and communications plan of the company’s nationally recognized sustainability program, and also created a successful public holiday tradition in partnership with the San Francisco 49ers in California.

Before Vornado, Ms. Arcaro was a commercial real estate broker working on tenant representation, landlord agency, consulting services and investment opportunities for multinationals and institutional organizations.

Ms. Arcaro has been listed as one of New York’s Real Estate Power Women in each year since 2018. She is a member of the Leadership Committee of the American Lung Association. Ms. Arcaro has produced award-winning feature length and short films featured at SXSW and Sundance Film Festivals, including a critically and politically hailed feature on conditions of Veterans, which garnered over 12 awards and coverage in the Washington Post, International Herald Tribune, and the New York Times.