Rentals | How to Run Maintenance Operations at Scale, with Lula CCO Will Parrish

Will Parrish is the Co-Founder and Chief Customer Officer of Lula, a Kansas City-based proptech platform built to streamline property maintenance for property managers and their residents. Will co-founded Lula alongside CEO Bo Lais with a mission to make property maintenance smarter — pivoting the business during the pandemic to focus on property managers in the single-family rental space, a move that fueled rapid growth. Lula recently closed a $28 million Series A round and is expanding from 42 markets to 60, with heavy investment in AI and automation. Before co-founding Lula, Will spent nearly two decades in enterprise sales and business development, including a long tenure at Thomson Reuters.

(00:53) – How Lula Started
(02:34) – Trading Corporate for Startup Life
(03:29) – Is Maintenance Archaic
(05:49) – Where Work Orders Fail
(07:30) – Scaling 100K Work Orders
(12:28) – Building Vendor Trust & Quality
(13:19) – Expanding Markets
(16:16) – Flat Rate Pricing Playbook
(19:15) – Ideal Rental Customers
(21:54) – Integrations
(25:47) – AI In Maintenance
(30:21) – Future of Lula
(32:14) – ROI for Property Owners & Operators
(35:49) – Hardware play ahead?
(39:12) – Collaboration Superpower: MacGyver

🏙️ Learn more:
–Visit Lula
–Will Parrish on LinkedIn

🏙️ Connect with Tangent:
-Edward Cohen on LinkedIn
-Zach Aarons on LinkedIn
-Tangent on LinkedIn

🏙️ Events coming up:
–AI & Innovation Forum Q2: virtual on 6/10
–Retail & Hospitality Forum: in NYC on 6/18
–Institutional Investors & PE Forum: in NYC on 9/16
–All upcoming events