Brooks Brothers Plans Hudson Yards Outpost
By Rebecca Baird-Remba March 1, 2019 4:01 pm
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Luxury men’s fashion retailer Brooks Brothers is coming to Hudson Yards.
The apparel seller inked a 2,500-square-foot lease at Related Companies’ and Oxford Properties Group’s megaproject and plans to open the store in April, it announced today in a press release. The store will be located on the northeastern side of the ground floor of the 1-million-square-foot mall portion of the project, known as the Shops & Restaurants at Hudson Yards, according to a Related spokeswoman. She declined to disclose the details of Brooks Brothers’ lease.
The interior design of the store will be a combination of modern and mid-century, with gray walls, antique brass and dark wood, per the press release. The look was apparently inspired by Brooks Brothers’ flagship at 346 Madison Avenue, which the retailer has owned and occupied for more than a century. The Hudson Yards store will carry the brand’s men’s and women’s lines and have an area for “made to measure” clothing.
“We are excited for the opening of Brooks Brothers at Hudson Yards as the development is one of the most ambitious and exciting retail projects in New York City history, further demonstrating our brand’s commitment to innovation in all aspects,” Claudio Del Vecchio, the brand’s chairman and CEO, said in prepared remarks.
Meanwhile, the men’s clothier also shuttered its Downtown store at One Liberty Plaza last October after 45 years in business, Patch reported.
The 200-year-old brand will join several other upscale retailers on the ground floor of the Shops, including Cartier, Watches of Switzerland, Tory Burch, Coach, Stuart Weitzman, Kate Spade, Dior and Theory. Other tenants in the retail complex include Sephora, The Body Shop, H&M, Zara and Banana Republic, along with a wide array of food sellers and a 35,000-square-foot Spanish market from chef José Andrés.
Related is “really pleased with the mix of fast fashion, digitally native brands and unique retail concepts” planned for the Shops, and “Brooks Brothers is certainly part of that,” a spokeswoman told CO.
The news of the Brooks Brothers store at Hudson Yards comes just as Related prepares to open the Shops, along with a large public space and the Thomas Heatherwick-designed, $200 million “Vessel” structure that visitors can climb, on March 15.
