E-commerce Company Bluefly Shrinking HQ in West 39th Street Building
Bluefly, a high-end discount retailer, is consolidating its headquarters at 42 West 39th Street as part of a brand repositioning, Commercial Observer has learned.
After 20 years in 17,000 square feet on the ninth and 10th floors of the property between Fifth Avenue and Avenue of the Americas, Bluefly has signed a new lease for just the 9,585-square-foot ninth floor, according to a release from Adams & Co.
“To continue to stay competitive, Bluefly is focusing on expanding internationally; the company is opening pop-up locations across the globe, starting with a location in Manhattan on 45th Street, just east of Fifth Avenue,” David Levy, a principal of Adams & Co., said in prepared remarks. “This shift in strategy resulted in a need for an updated installation, where employees can work more efficiently as a team.”
Levy and Adams & Co.’s Brett Maslin represented the tenant and the landlord, an LLC affiliated with Adams & Co., in the transaction.
Bluefly plans to completely renovate the space, creating a flexible office format.
Built in 1927, 42 West 39th Street, is an 18-story, 157,748-square-foot commercial office building with tenants like Spanx, Magnusson Architectural and Planning, Fragments Holdings, Wear First and Castlewood Apparel.