Mitchell Gold + Bob Williams, Luxe Home Furnishings Retailer, Coming to Industry City



This October, luxury home furnishings retailer Mitchell Gold + Bob Williams will be opening a 10,000-square-foot store in Sunset Park’s Industry City, Commercial Observer has learned. This will be “our first factory outlet store,” a company spokeswoman said.

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The lease is for 10 years, and asking rents in the complex range from $15 to $35 per square foot, according to a spokesman for the landlords, a group led by Belvedere Capital and Jamestown. Mitchell Gold + Bob Williams’ space is on the first floor in Building 4, on Second Avenue between 34th and 35th Streets.

The company, founded in 1989 in rural North Carolina by Mitchell Gold and Bob Williams, manufactures and sells luxury home furnishings, including upholstery, lighting, rugs, accessories and wall art.

Chase Welles and Grant Holtan of SCG Retail represented IC in the deal and Jeremy Ezra of RKF represented the tenant. Welles emailed: “MG + BW is joining ABC Carpet and Home, Flavor Paper, Design within reach and other Industry city tenants in creating a new home furnishing district serving Brooklyn and Manhattan.”

“From design to production, retail to events, Industry City is a destination for all aspects of the home furnishings industry,” said Kathe Chase, the director of leasing at IC, in a prepared statement. “This dynamic mix makes for a creative environment not found elsewhere and is part of why Mitchell Gold + Bob Williams chose to be at Industry City.”

The 16-building, 6-million-square-foot group of warehouse structures on the waterfront, comprising IC, are home to a slew of designers including ABC Carpet & Home, Design Within Reach and West Elm.

Update: This story has been edited to include a comment from a Mitchell Gold + Bob Williams.