Rituals Cosmetics, a natural skincare brand, has inked a 2,020-square-feet deal at 117 North 6th Street in Williamsburg, Brooklyn, according to a press release from the landlord’s broker Lee & Associates NYC.
The British-based cosmetics brand will occupy 950 square feet on the ground floor and another 1,000 square feet in the basement, with 70 feet wraparound frontage of the four story building at the corner of North Sixth and Berry Streets. Asking rent in the 10-year deal was $325 per square foot.
Peter Levitan and Brendan Reichenbacher of Lee & Associates NYC represented the owner JP Corban while Hank O’Donnell of Crown Retail Services represented the tenant. O’Donnell did not respond to a request for comment.
“Williamsburg has a demographic that embraces organic and natural product brands,” Reichenbacher said in a press release. “With a built-in client base and international brand recognition, Rituals should do exceptionally well in this location.”
Rituals’ Williamsburg outlet is located in the Berry Street retail corridor which houses a number of retailers in the food, drink and clothing sector which include Toby’s Estate Coffee, formal clothing store Kit and Ace, women’s clothing brand Maje and shoe store Madewell. The new store will open in the third quarter of 2016.
“This lease is a testament to the ongoing dynamism of the Williamsburg submarket and interest from foreign companies,” Levitan said in prepared remarks. “The store is on one of the most visible corners on one of the most trafficked shopping corridors in the neighborhood.”