L’Oreal to Relocate to 404 Fifth Avenue


L’Oreal will be moving its retail store and beauty store Redken 5th Avenue NYC to 404 Fifth Avenue between West 36th and 37th Streets, as The New York Post reported.

The new space consists of a 1,000 square feet on the ground floor and 9,000 square feet on the second floor. L’Oreal is currently located at 565 Fifth Avenue between East 46th and 47th Streets.

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The French cosmetics giant will be joining tenants such as Capital One Bank, consulting firm Cerami & Associates and sunglasses retailer Solstice Marketing Concepts in the eight-story 404 Fifth Avenue, which was built in 1998.

Retail spaces comprises 29 percent, or 5,000 square foot, of the space available for lease, according to CoStar Property. The building, owned by The Chetrit Group, has an average asking rent of $300 per square foot, CoStar data indicates.

Andrew Goldberg and Preston Cannon of CBRE represented the tenant. Mr. Cannon declined to comment to Commercial Observer on the deal. Winick Realty Groups Lee Block, Hal Shapiro and CEO Jeff Winick represented landlord Juda Chetrit and the Chetrit Group.

L’Oreal’s headquarters, which currently is across the street at 575 Fifth Avenue, will be relocating to a 402,000-square-foot space at Hudson Yardss South Tower, CO reported in April 2013.