Lulu, ‘Yelp for Men,’ Setting Up Shop in Midtown South



24-28 West 25th Street.
24-28 West 25th Street.

Lulu, the online dating app for women, is heading to the United States, with an office in Midtown South. The new space is at 24-28 West 25th Street, between Broadway and Avenue of the Americas, Lulu told Commercial Observer.

The dating site, which launched in February 2013 and allows women to anonymously review and grade men in the sack (and for other attributes), tapped architect West Chin to design the 5,500-square-foot space.

As the New York Times reported in November, the founder of the company, Alexandra Chong, is relocating from London to New York, due to the popularity of the app in New York City. The firm took an eight-year lease for raw space, the paper said. A spokeswoman for Lulu told Commercial Observer the company would be moving in at the end of July, and reiterated a quote from Ms. Chon as noted in the Times: “The trendsetting capital for women is New York and that’s where we need to be.”

A partnership between San Francisco-based DivcoWest and Brickman Associates purchased two office buildings in Midtown South from Yeshiva University, which included 24-28 West 25th Street, the firms announced early last year, as Commercial Observer previously reported.

According to an April 18 Agorafy listing online, the second-floor, 5,500-square-foot space in the building has an asking rent of $25,208 per month. Another listing shows a sixth-floor space of the same size with a monthly asking rent of $27,500. Paul Kotcher, director of leasing at Brickman & Associates, is the listing broker for both spaces. A spokesman for Divco West said no one from Divco West was available for comment.