DataVision Inks Flagship Retail Lease at Two Trees’ 50 West 23rd Street



Computer and consumer electronics retailer DataVision has signed a 10-year, 5,523-square-foot flagship retail lease at Two Trees Management’s 50 West 23rd Street, the landlord announced today.

The tenant will relocate to the property, also known as the Jewelcor Building, from Fifth Avenue and 39th Street and is expected to offer same day delivery in New York City for 40,000 items.

Retail rendering for 50 West 23rd Street. (Two Trees)
Retail rendering for 50 West 23rd Street. (Two Trees)

“The Jewelcor Building has its own growing tech community in the heart of Silicon Alley. We are thrilled to welcome DataVision to the building – offering same-day delivery, DataVision will be a tremendous resource for residents, workers and tourists in this bustling retail and tech corridor,” said Dan Conlon, the director of leasing for Two Trees Management, in a prepared statement.

Robert Kunikoff, an executive managing director and principal of Lee & Associates represented the tenant in the lease. Asking rent for the space was $250 per square foot.

Two Trees acquired the 13-story building in 2010 and has repositioned the building with new storefront windows and modernized interiors. As previously reported, baby products company Skip Hop signed an eight-year, 19,000-square-foot lease at the building earlier this month. Asking rent for the space was $70 per square foot.