Tech Firm Signs Deal at 123 William Street


123 William Street. (
123 William Street. (

A data analytics tool for marketers, SumAll, is headed to William Street.

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The firm has taken 12,658 square feet on the entire 22nd floor at the 27-story 123 William Street, Crain’s reported.

CBRE‘s Brad Gerla represented the landlord, East End Capital, in the 10-year deal, with an asking rent of $49 per square foot. CBRE’s David Young and Lindsay Godard represented SumAll.

There are other deals brewing at the building, which is between John and Fulton Streets, including a New York City agency readying to lease about 21,000 square feet and an architecture firm taking the building’s 27th floor.

East End Capital and its ownership partner, GreenOak Real Estate, purchased the 500,000-square-foot downtown property in October of last year for around $130 million. In March the ownership said it would perform a $1 million renovation of the lobby and amenity space.

SumAll touts on its website that it allows “you to see all your information in one place and provide you visibility into the past, present and future.”

The New York State Department of State’s Division of Licensing Services is on the second floor in the building, and Manhattan Social Security Card Centers is on the third floor.