After a slight delay, the first Manhattan Dairy Queen will open today at 10 a.m., according to an announcement by the Berkshire Hathaway-owned company. The 54 West 14th Street location had originally been scheduled to open on May 27, as Commercial Observer previously reported.
“Our fans have been requesting that we open in Manhattan so we are thrilled to finally be here. We invite everyone to celebrate with us today and enjoy DQ signature treats and our full food menu,” said John Gainor, the president and chief executive of International Dairy Queen, in a prepared statement.
The first 50 customers through the door will receive a gift card for one Blizzard a month for a year, according to the location’s Facebook page. The first 200 customers will receive a Dairy Queen New York T-shirt.
The 2,500-square-foot Manhattan Dairy Queen is the only two-story “DQ Grill & Chill” restaurant in the county and seats more than 100 customers. The location will be open Sunday through Thursday from 10 a.m. to midnight and on Friday and Saturday from 10 a.m. to 1 a.m.
Last year, a Dairy Queen location opened in the Staten Island Ferry Terminal.